How Digital Sales Funnels Work: Newbies Only!
If you market your product or service online – you certainly have a sales funnel. Maybe you are currently unaware of what your sales funnel is, but the fact is that you have one. The question then becomes, how do you identify your sales funnel, how effective is it, and what the heck is it?
These digital sales funnels* have managed to change the way that we sell our products and services online. What are these funnels? When someone comes to your website, you want them to take a certain action. Whether it means that they read your blog, provide you with feedback, fill out a form, or make a purchase. You count a conversion when someone does what you want them to do on your website. A funnel is nothing more than a set of steps that someone has to go through before they reach the conversion step.
Let’s look at the funnels that you need to go through when someone makes an online purchase, to provide you with an example of how a funnel works:
- They have to visit the actual website
- They have to click or view the product
- They have to add that product to their cart
- They have to complete the purchase
*Sales funnel or Conversion Funnel is the theoretical customer journey towards the purchase of a product or service.
How The Funnel Works In Digital Sales
We want to look at the way that a digital sales funnel works. You want to lead people through the process to get to your end result – to make your sale – to make them order your service. A basic funnel is going to look something like this:
- You Get Someone On Your Mailing List Or Share Information – You have to be willing to make people share their information, so you should offer them something that they want. Perhaps you offer a Freemium in order to entice them to share their information. When you do this (even if you do not manage to make a sale) you have gotten their contact information and you are one step closer to targeting them. Because you now have their contact information, you are able to communicate with them in the future about your products or services.
- Make The Offer – Once you get the information, you transition to a webpage that goes beyond just the traditional ‘thank you’. On this page, you offer a paid product, but you are offering a product that is relatively affordable. You can think about low-priced products such as video, audio, or additional information that is related to what you just gave them. This is just a part of the far more expensive (far more profitable) service or product that you are ultimately trying to sell to your audience.
- The Secondary Offer – After this page, there is a final page where you offer the full service or product that you want people to buy. This is ultimately the final piece of the sales puzzle. It has part of the product that you just sold someone on, plus additional information. This is ultimately where you want the sales funnel to go. Even if they only opt for the low-level product or the Freemium product, you still have the chance to contact them later on and present them with your offers.
Digital Sales Are Not Essential
It is important to remember that you do not need to “digitally sell” something in order for a digital sales funnel to make sense. For example, we can look at a few different examples where a sales funnel makes sense, without completing an online sale. Take a dentist for example:
- The first step is that they get people to sign up for the mailing list. They are offering a newsletter, some information about how to keep your teeth clean, or some homemade whitening suggestions.
- They then offer a few small goodies, something that makes a potential customer think of the dentist and something that makes sense for that particular industry.
- Finally they make sure that they drive someone into their clinic for the first time, hopefully creating a long-term business relationship with that particular client.
Another example would be a fitness coach that is trying to use the digital sales funnel.
- The first step is going to be to reach out to the audience, provide some basic information, tell them about the right foods to eat for summer etc. Related to your target, but limited information.
- A secondary page is going offer a 30-minute training session at a discount. Here someone is able to ‘experience’ what a training session might be like.
- The final page is going to draw people into the gym to actually use the service.
It should be obvious that a digital sales funnel is able to help you promote many of the different things that you have to offer. It is also going to allow you to gather data (which allows you to contact people through future promotions) and helps you target a few of the different people who might be interested in what you have to offer.
This should tell you a bit more about what a sales funnel does, but that does not mean that it is easy to complete one. This is why it is highly recommended that you have an experienced digital marketing professional help you with the creation of your sales funnel. This is going to ensure that you are actively targeting the right audience with the right offer.
What do you think? Please join the conversation by leaving a comment below.
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